DETROIT -In a world of nasty and negative political ads, it may be at the top of the list.
Now the same controversial ad that helped put Kwame Kilpatrick back in office could help put him back in prison.
It was one of the most racially charged political ads in the history of local politics and when it went public, it created a national firestorm.
“People say they don’t like negative ads. That’s BS. They love it,” said Adolph Mongo, a political strategist who created the ad; a photo of African-American men being hanged under the headline, ‘Lynching is still legal in America.’
The 2005 ad referred to the media’s treatment of Kilpatrick who was running for his second mayoral term.
“To get my point across, I know I had to … go a little overboard with the ad and exaggerate a little bit, but it made its point,” Mongo said. “And it got people’s attention.”
Mongo created the ad; Kilpatrick paid for it.
“He didn’t see the ad before he went. He just called me one night and said, ‘Do what you do best,’” Mongo said.
The photo and headline ran alongside coverage civil rights hero Rosa Parks’ death. It instantly became part of a national debate on how far is too far.
Check on Kevin Dietz’s report on Click On Detroit